I personally don't care about Murdoch lining his pockets.
He offers the best Subscription service in the UK. It's not the users or average people who are to blame its the competition or lack of it.
He charges a fair price. I was once self employed and to me a fair price was one that people complained about paying but still paid. in other words it's the maximum you can charge without losing customers, or the number of customers lost is offset by the higher charge.
This is just simple business economics and nothing more. Yes it may not seem fair but then neither is life.
I'm all good to go back my Digitalb subscription I had a few years back, and move away from Sky but there has to be a better offer then there currently is.
And by the way to the person who asked Premiership Football and F1 with English commentary can be found in multiple places throughout Europe at least it was last time I checked