NDS, the leading provider of technology solutions for digital pay-TV, today
announced the availability of its conditional access (CA) add-on module, NDS
VideoGuard Pre-Paid. This offering will enable operators in both emerging and
mature markets to provide customers with more payment options at minimal cost.
Brand-ID Europe, a leading provider of pre-paid payment services, supplies the
back-office payment component with its CHKVIEW solution together with a full
range of scratch card and e-voucher options.
Based on market-leading VideoGuard® CA, NDS VideoGuard Pre-Paid allows pay-TV
operators to reach new market segments with pay-as-you-go TV services. With this
offering, subscribers can purchase and store credit for future viewing options
or for immediate activation. Once they decide to purchase content, the set
amount will be debited from their stored credit. VideoGuard Pre-Paid then sends
the entitlement rights from the operator`s head-end directly to the individual`s
smart card inside their set-top box (STB) and allows the viewer access to the
chosen content.
"As consumers continue to enjoy the benefits of pre-paid options in the mobile
market, pay-TV operators are seeing additional opportunities for such offerings
in their space. By offering customers more payment option flexibility, operators
can quickly reach a new type of customer and begin to immediately see an
increase in revenue," said Nigel Smith, Chief Marketing Officer of NDS. "With
VideoGuard Pre-Paid, our customers can deliver more customised packages to a
broader target audience while still taking advantage of VideoGuard`s market
leading business and security features."
By deploying this particular add-on module with the VideoGuard system, operators
can offer flexible pre-paid options such as pay-per-view, pay-per-time,
pay-per-channel, pay-per-bouquet or pay-per-subscription, depending on their
package preference. The VideoGuard Pre-Paid solution requires minimal changes to
the operator head-end infrastructure and is fully compatible with existing NDS
products. Operators can also choose from a wide variety of payment options for
their customers, including pre-entitled scratch cards and smart cards,
e-vouchers activated via mobile text messaging, web portals, instant messaging
or IVR lines.
"By implementing Brand-ID`s CHKVIEW together with VideoGuard Pre-Paid, operators
can not only provide extra options to existing customers, but also reach
potential new ones that are attracted to the pay-as-you-go model," said Martin
Horn, VP Sales and Marketing for Brand-ID Europe. "Together we will provide
operators with a fast and easy-to-deploy offering that will address new market
segments and expand on existing ones with the convenience of flexible pre-paid
packages."
For more information about VideoGuard Pre-Paid, please visit:
Code:http://www.nds.com/solutions/videoguard_prepaid.phpCode:http://www.reuters.com/article/2009/09/09/idUS77023+09-Sep-2009+BW20090909
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