Subs sales slump for BSkyB?

[Larry-G]

Analysts suggest that BSkyB hit something of subscription sales slump in the autumn period, perhaps only achieving net sales of just 26,000. Last year (that is 2010) it signed up 140,000 net new subs.

Sky will unveil its numbers on January 31st, and it must be stressed has a long tradition of over-delivering on many analysts expectations. It is also inevitable that core ‘new sign-ups’ will be harder to achieve as sales on its pay-TV product plateau. Instead BSkyB is doing extremely well signing up triple play consumers to its broadband and telephony products as well as trading plenty of subscribers up to its HDTV service.

Financial analysts are also concerned that new entrants to Sky’s all-important sports arena might well send rights costs up again, and potentially damage its subs base. Al-Jazeera has made no secret of its wish to enter the UK market, and further sports acquisitions from ESPN cannot be ruled out. Investment bankers Morgan Stanley expect “vigorous competition” for key sporting events to start kicking in later this year.

Indeed, the bank’s report finishes up downgrading BSkyB’s share from ‘Overweight’ to ‘Equal-weight’ “on fears of poor newsflow”. It also highlights risk areas for Sky in the shape of further regulatory problems “and a growing focus on unbundling” which might depress the share price, says the report.

http://advanced-television.com/index.php/2012/01/08/subs-sales-slump-for-bskyb/

[pooface]

What did they expect?! Last year in Autumn, they had a load of 12 month half price installation codes leaked on the web... This obviously meant that they had a lot of "new" subscribers using that... This year, I can't recall seeing this ... hence, less people actually subscribing!

[Stanman]

In the current climate the complete package is way too expensive.


Two years in a row I have only taken the complete package as paid for half price codes, would never have done it otherwise.

[silverfox0786]

same here mate i got teh half price code and would never pay the full wack on it

[pooface]

tbh, for me, the half price doesn't make it good value for money either... The films are good, but just repeated far too often, and there's never anything decent to watch half the time! lol

[Larry-G]

one of my pet hates are the countless +1 channels taking up transponder space and showing endless crap rather that new content, after all most receivers have PVR function so for me the "it comes in handy if i miss a program" excuse is just tripe.

[pooface]

one of my pet hates are the countless +1 channels taking up transponder space and showing endless crap rather that new content, after all most receivers have PVR function so for me the "it comes in handy if i miss a program" excuse is just tripe.

But then there's times when there are recordings of multiple things at same time you would like to record, and you have no free tuners or transponders ... those times, the +1 come in handy...

And, even if the +1's were scrapped, you'd have rubbish being shown on the channel in it's place... I can honestly say that I've never sat down and watched anything on a lot of the channels that are broadcast, as they are just there to show adverts, or show rubbish... Therefore, I'd rather have a +1 of a decent channel, than a new rubbish channel being braodcast

[silverfox0786]

i think the original reason for the plus1 service was for our european devellers

that way channels can be followed in real time

[pooface]

i think the original reason for the plus1 service was for our european devellers

that way channels can be followed in real time

No chance of that, as sky don't want (well, from a standpoint, happy with the money of course) european subs. But europeans shouldn't be receing sky, otherwise we'd be getting -1 channels on euro channels for us, lol

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[silverfox0786]

i thought about that too but the likes of the free channels where firdst to start +1 and sky followed with it

and that was for the likes of freesat people that set teh dish to 28.2 outside of uk