A big TV campaign for BSkyB’s Sky Anytime+ on-demand service has been banned by the UK Advertising Standards Authority after Virgin Media complained that it misled consumers by telling them it was free.
The TV campaign featured a number of characters from the fictional court of Camelot –explaining the benefits of Sky Anytime+ for watching films and TV series box sets ‘for free.’
Rival Virgin Media complained it was misleading, arguing that in order to watch films on the on-demand service, subscribers had to be signed up to a Sky Movies package which comes at an additional cost. BSkyB said the complaint should be dismissed because it ran an on-screen text message explaining that access to content on Sky Anytime+ “depends on Sky TV subscription”.
The ASA said the ad “gave a misleading impression of what was being offered”. It banned the TV ad for breaching the advertising codes on the grounds of exaggeration and for misleading consumers
Code:http://advanced-television.com/index.php/2011/12/14/sky-anytime-tv-advertising-banned/
Hello Guest, if you are reading this it means you have not registered yet. Please take a second, Click here to register, and in a few simple steps you will be able to enjoy our community and use our OpenViX support section.
Reply With Quote
