bassethound
27-07-11, 15:31
ITV has said that catch-up services on its ITV Player platform will remain free to use.
The company's chief executive Adam Crozier this morning revealed plans to introduce a "pay mechanism" for the service at the turn of the year.
Crozier said: "We plan to have a pay mechanism in place around the turn of the year so that we can test what viewers are willing to pay for, and we continue to work with our partners on YouView, which is on track for launch early next year."
The ITV Press Centre has now added on Twitter: "To clarify. Catch up on ITV Player will remain free. @ITV will be introducing a pay mechanism next year to trial other pay content."
ITV claimed that it will technically be possible to introduce a micropayments system in the fourth quarter of this year but added that it will delay the launch for consumer reasons, The Guardian reports.
"We originally said there was a possibility of doing it then," Crozier said. "From a technical point of view we could do it but we want the consumer proposition right. We want a softer launch."
The broadcaster has been advised against the introduction of an online paywall by Time Warner chief executive Jeff Bewke, who urged faith in the long-term recovery of the advertising market.
ITV Player launched this month on Android smartphones and Apple's iPlayer and iPad devices.
The company's chief executive Adam Crozier this morning revealed plans to introduce a "pay mechanism" for the service at the turn of the year.
Crozier said: "We plan to have a pay mechanism in place around the turn of the year so that we can test what viewers are willing to pay for, and we continue to work with our partners on YouView, which is on track for launch early next year."
The ITV Press Centre has now added on Twitter: "To clarify. Catch up on ITV Player will remain free. @ITV will be introducing a pay mechanism next year to trial other pay content."
ITV claimed that it will technically be possible to introduce a micropayments system in the fourth quarter of this year but added that it will delay the launch for consumer reasons, The Guardian reports.
"We originally said there was a possibility of doing it then," Crozier said. "From a technical point of view we could do it but we want the consumer proposition right. We want a softer launch."
The broadcaster has been advised against the introduction of an online paywall by Time Warner chief executive Jeff Bewke, who urged faith in the long-term recovery of the advertising market.
ITV Player launched this month on Android smartphones and Apple's iPlayer and iPad devices.