bassethound
01-02-11, 17:21
Sky has launched a new marketing campaign to promote its bolstered entertainment and arts lineup, as big budget channel Sky Atlantic officially goes live.
At 8pm tonight, Sky Atlantic will start broadcasting at channel 108 on Sky's electronic programme guide (EPG), including a launch night featuring Martin Scorsese's Boardwalk Empire and hit US cop show Blue Bloods.
Sky Atlantic forms part of a new power entertainment trio on Sky, with Sky1 at channel 106 and Sky Living - formerly the Living channel - at position 107.
Sky has recently made great strides towards improving its entertainment and arts offering, as it seeks to draw in customers who have previously shunned pay-TV services.
The satellite broadcaster also today rolled out a major reshuffle of its EPG to give greater prominence to popular entertainment networks.
To promote all this, Sky's in-house team at Sky Creative has produced a series of idents appearing today across Sky's entertainment, arts and movies channels. Branding agency Heavenly has provided new idents for Sky Atlantic.
The marketing campaign, also running across TV, print, online and outdoor, will highlight the "breadth and variety" of quality entertainment and arts content available from Sky. It will showcase Sky1's Mad Dogs, Blue Bloods and a profile of rock band Kasabian for the Songbook series on Sky Arts.
"The launch of Sky Atlantic HD this week completes a stunning lineup of entertainment and arts channels on Sky," said Naomi Gibney, director of marketing & communications at Sky Networks.
"This is the first time we've put together a campaign which brings together Sky's portfolio of arts and entertainment channels, with new network branding devices, and points to the strength of our new content offer, and the amount of confidence we have in it."
Sky Creative executive creative director Clare McDonald added: "To be faced with one rebrand of a prominent channel is a big enough challenge for any creative agency, but to take on eight at the same time was a mammoth task.
"It's enormously rewarding to see the hard work pay off, and we're delighted with the quality of idents and the common look and feel that is carried across the channels."
At 8pm tonight, Sky Atlantic will start broadcasting at channel 108 on Sky's electronic programme guide (EPG), including a launch night featuring Martin Scorsese's Boardwalk Empire and hit US cop show Blue Bloods.
Sky Atlantic forms part of a new power entertainment trio on Sky, with Sky1 at channel 106 and Sky Living - formerly the Living channel - at position 107.
Sky has recently made great strides towards improving its entertainment and arts offering, as it seeks to draw in customers who have previously shunned pay-TV services.
The satellite broadcaster also today rolled out a major reshuffle of its EPG to give greater prominence to popular entertainment networks.
To promote all this, Sky's in-house team at Sky Creative has produced a series of idents appearing today across Sky's entertainment, arts and movies channels. Branding agency Heavenly has provided new idents for Sky Atlantic.
The marketing campaign, also running across TV, print, online and outdoor, will highlight the "breadth and variety" of quality entertainment and arts content available from Sky. It will showcase Sky1's Mad Dogs, Blue Bloods and a profile of rock band Kasabian for the Songbook series on Sky Arts.
"The launch of Sky Atlantic HD this week completes a stunning lineup of entertainment and arts channels on Sky," said Naomi Gibney, director of marketing & communications at Sky Networks.
"This is the first time we've put together a campaign which brings together Sky's portfolio of arts and entertainment channels, with new network branding devices, and points to the strength of our new content offer, and the amount of confidence we have in it."
Sky Creative executive creative director Clare McDonald added: "To be faced with one rebrand of a prominent channel is a big enough challenge for any creative agency, but to take on eight at the same time was a mammoth task.
"It's enormously rewarding to see the hard work pay off, and we're delighted with the quality of idents and the common look and feel that is carried across the channels."