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View Full Version : Maplin launches 90-minute gadget delivery service



bassethound
20-02-12, 11:20
Maplin has announced a new delivery service that it claims will get gadgets in people's hands in less time than it takes a football match to complete.

As part of efforts to compete with online retail giants Amazon and Play.com, Maplin has teamed up with Shutl to offer deliveries of online orders within 90 minute of them being lodged on its website.

The offer covers 15,000 products, but is currently only available in around 60% of the UK as 83 Maplin stores are taking part. But 21 more will come on board this spring.

Alongside the 90-minute delivery option, users can also opt for deliveries in an hour slot to suit them, between 9am to 9pm.

The delivery service is priced according to the item ordered and prices start at £5, so it is an expensive option for cheaper products.

"Maplin offers its customers the latest in innovation and technology, so it's only natural that their delivery proposition reflects this," commented Tom Allason, the founder and chief executive of Shutl.

"Technology enthusiasts hate waiting more than a few moments for a web page to load, so it seems strange that they accept waiting days for their new tech. Now that Maplin will be delivering at rocket speed, they won't have to."

Maplin's Gareth Pownall added: "This new partnership with Shutl will give our customers an even better access to our range of 15,000 products.

"Maplin is the first retailer to embed the Shutl delivery options within the Checkout process, and with delivery starting from only £5, the service represents fantastic value for money."

Launched in 2010, Shutl's delivery proposition is designed to help high-street retailers to "develop a competitive edge over pureplay e-tailers like Amazon and Asos". The company already works with retailers such as Argos, Coast, Karen Millen and Warehouse.