Sky is to relaunch its free-to-air channel Sky3 as Pick TV from next month.
On February 28, Sky3 and its timeshift channel will take on the new branding on Sky, Virgin Media and Freeview. Ofcom and BARB have been informed of the change.
Launched in 2005, Sky3 generally airs repeats of Sky1 shows such as Are You Smarter Than A Ten Year Old?, Road Wars and Coach Trip.
The rebranding exercise is part of Sky's reshuffle of the channel lineup on its electronic programme guide, including the creation of a new entertainment power trio of Sky1, Sky Living and Sky Atlantic.
From February 1, Sky3 will move from channel 108 to 152 on Sky's EPG to make way for Sky Atlantic. Sky3 +1 will move from channel 223 to 153.
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