US cable group Liberty Global wants to distribute ITV’s most popular programmes across Europe, but sees the UK commercial broadcaster as too “pricey” to acquire outright, its chief financial officer has suggested in an interview with the FT.
Bracken also remarked that Sky “is in trouble” over the next five to 10 years due to its reliance on satellite technology. Europe’s telecoms market will be dominated by “three or four players” within two decades, he predicted – Deutsche Telekom, Vodafone, Liberty Global and possibly France’s Altice. Bracken suggested that BT would be acquired, while Sky would focus on programming.
Bracken said he thought ITV should be doing more export to Europe and more joint ventures and co-productions and that Liberty could help them.
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