Discovery Communications International will bid for rights to screen English Premier League football, stepping into the multi-billion-pound auction along with, at least Sky and BT.
Bids for the next contract are due early next month and Discovery is planning to take part, according to Bloomberg. Sky and BT paid over £3 billion to share the rights for three years from from 2012.
Discovery, which recently acquired majority control of Eurosport, is increasingly taking part in European sports auctions. In June, it made a failed bid for the TV rights to Italyís Serie A soccer matches, and is reportedly pursuing French rugby rights.
The participation of bidders such as Discovery is likely to push the price of Premier League football even higher.